History of the Starbucks company, name and logo [Video]

Coffee is integral to American culture, and the name “Starbucks” has almost become synonymous with “coffee shop.”

Starbucks, easily identified by its iconic green mermaid logo, originated from the vision of its three founders to provide high-quality, freshly roasted coffee beans.

Starting from a modest storefront in Seattle’s Pike Place Market, the company has expanded worldwide, with locations in all 50 states, plus regions and territories, and more than 38,000 locations globally.

Timeline of Starbucks, from Pike Place Market to household name

Starbucks was founded in 1971

In 1971, three college friends established the Starbucks brand and opened the first store near the notable Pike Place Market.

Initially, it sold specialty items for home use, including coffee beans, teas and spices from around the world and coffee-making equipment. 

Drawing inspiration from Alfred Peet, the Dutch immigrant founder of Peet’s Coffee & Tea and original bean supplier for Starbucks, the founders honed their coffee roasting techniques. Under Peet’s guidance, they experimented with and eventually formulated distinctive roasting practices …