Bark Expands Into Health With a Dog Dental Care Solution [Video]

To begin, Bark is releasing Bright Dental, a triple-enzyme dental chew and toothpaste. Beginning on March 1, consumers can buy the product in individual packs at Target stores; on March 27, they can do the same at CVS, a new retail relationship for the brand. The product is also available as a subscription offering for $30 a month (with a $5 discount for existing BarkBox subscribers).

“Our mission is to make dogs happy, and our vision is to be the most dog-centric company in the world,” said Allison Stadd, head of marketing at Bark. “We knew at some point we’d have to have a wellness offering. [Bright Dental is] just a product we know is a category leader, and it’s never been done before.”

Unlike Bark’s other products like pet toys and treats, developing Bright …