B2B Success: Leveraging Thought Leadership in Challenging Markets [Video]

Tusar Barik, Senior Director of Marketing at LinkedIn Marketing Solutions sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing to explore how thought leadership can drive demand, increase brand attractiveness, and fuel business growth in today’s competitive B2B landscape.

In this B2Believe Studio session, you’ll learn:

* The key findings from the 2024 LI – Edelman Thought Leadership Report
How marketers can leverage these insights to enhance their thought leadership strategies
* How LinkedIn can support B2B marketers in establishing themselves as thought leaders