Amplify with Purpose | How to Link Business & Brand Strategy [Video]

In this insightful follow-up episode, Odette de Beer, business growth strategist and host of “Amplify with Purpose,” delves deeper into the world of intentional branding with our esteemed guest, Dr. Janine Do Cabo.

Building on the foundational elements discussed in our previous session, we explore how intentional branding seamlessly integrates with long-term business strategy and customer experience.

Dr. Janine shares invaluable advice on creating a cohesive brand identity that resonates with both customers and employees, emphasising the importance of clarity, consistency, and strategic planning.

Whether you’re a seasoned Business owner or a budding entrepreneur, this episode offers practical steps to elevate your brand and prepare for the future.
Tune in to refine your approach to branding and set your business on a path to sustained success.

Timestamp:⏱️
00:00 – Introduction to the episode on the continuation of intentional branding.
00:51 – Dr. Janine Do Cabo’s welcome and her passion for branding.
01:25 – Diving into linking strategic branding with business strategy.
02:33 – The importance of a 10-year business perspective.
03:56 – How historical management and leadership lessons apply to branding.
06:00 – The evolution from traditional to digital marketing and the future with AI and community.
09:00 – The necessity of building on past marketing strategies for future success.
11:04 – Practical steps for businesses to be more strategic in their branding.
13:38 – The importance of audits in understanding your brand’s current position.
15:27 – How branding, marketing, and sales interconnect and the role of each.
17:49 – The impact of intentional branding on employee engagement and the “F factor.”
19:34 – Final practical advice for businesses on strategic intentional branding.
21:57 – Recap and the importance of clarity, accountability, and consistency in branding.🎥 [Subscribe and Notification Reminder]

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[Resources]
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✨ [About Odette de Beer]

Hello there! I’m Odette, the heart and soul behind the Business with Altitude Summit. I work with dreamers and doers – visionary business leaders, dedicated executives, and specialists who are not just chasing success but are hungry for meaning. I do this because I want to see a world where businesses thrive by being hubs of positive change, where every decision is a chance to make a difference.

You might call me a Business Alchemist, and honestly, I love that title. It’s about turning the everyday into something extraordinary, isn’t it? I hail from South Africa and now call Australia home – a journey that’s given me a kaleidoscope of experiences and perspectives. So, what does a Business Alchemist do? I take the raw, unpolished parts of businesses, churches, and individual aspirations and turn them into gold. It’s about crafting strategies that don’t just work on paper but bring about real, vibrant change. I blend my love for business growth with my skills in Six Sigma and customer experience, all seasoned with a dash of consciousness coaching. But it’s not all strategy and no heart. I’m here to be your mentor, your guide, and your biggest cheerleader. Why do I wake up every morning excited to do what I do? Because I believe in the magic of transformation. Seeing a business or an individual unlock their true potential is exhilarating.

If you believe that business can be a force for good that sees the value in marrying profit with purpose, then we’re already on the same page. My clients are those brave souls who dare to dream of a business that’s as much about impacting lives as it is about the bottom line. It’s not just about changing businesses; it’s about changing lives, crafting legacies, and building a future we can all be proud of. Let’s not just grow businesses; let’s grow lives and nurture leaders who’ll change the world.

🙌 [Thank You] Thank you so much for watching! I hope you enjoyed this video as much as I enjoyed creating it. If you did, don’t forget to hit that like button and leave a comment below. 👍

Disclaimer: all opinions are my own, and sponsors are acknowledged. Not financial advice, for entertainment purposes only.