AI & Person-Level Identifiers Drive Results in Retail Media: Epsilons Dave Peterson Beet.TV [Video]

LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web.

“When we talk about person-level identity, it really solves a lot of the industry’s problems when you think about potentially hitting the same person with five or six ads, thinking that you’ve hit five or six different people,” Dave Peterson, general manager and global head of retail media at Publicis Groupe’s Epsilon, said in this interview with Beet.TV contributor Tameka Kee at ShopTalk.

Epsilon Retail Media’s offering comes as brands face challenges reaching consumers who divide their time among a variety of media channels and connected devices. The landscape has grown even more fragmented as retailers expand their efforts to sell advertising. Adding to the complexity is …