Adobe takes the fight to Canva with new AI marketing platform [Video]

It’s been a big week for design software news. First Canva agreed to buy to Affinity, one of the main Adobe rivals, entering the desktop software space for the first time. Now Adobe revealed more of its weapon to take a bite out of Canva’s traditional space with an AI-heavy online hub for brand design assets and advertising.

GenStudio is intended to serve as a single centralised online hub providing easy access to a range of generative AI tools for building marketing campaigns. It can be used to provide access to brand kits, copy guidance, preapproved assets and performance analytics alongside Adobe Firefly generative AI-powered tools that can generate images and backgrounds.

GenStudio isn’t entirely new to us; it was announced at Adobe MAX 2023 in October. But Adobe revealed more at the Adobe Summit yesterday as alpha testing nears an end, and it’s started taking applications for beta access, which it says will be coming soon.

As we noted back …