95: Copywriting 101 + Creating Your Brand Voice & Personality w/ Rita Olds [Video]

Name: Rita Olds

Age: 35

Business Name: Rita Olds & Co.

Current Title: CEO & Sr. Copywriter

Location: Atlanta, GA

Educational Background: BA in English Writing with a concentration in Corporate Communication

About Rita:

Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower Black women & femmes to find, develop, and use their voices to change the world. She helps clients write persuasive science-based web copy with hella personality and have stress-free launches with words that sell.

DURING THIS EPISODE YOU’LL LEARN:

Understanding what copywriting is and why it matters for your business
Tips for writing good copy
The role that market research plays in creating copy
Understanding brand voice and brand personality
The secret to developing a brand voice and personality?
How to show up authentically in your business

Don’t miss out on the resources mentioned in this episode by checking out the show notes at
https://blacktobusiness.com/95-2/