12 Secrets to Content Marketing Success [Video]

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:

The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise – Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model

Chapters:
04:09 This Old Marketing Live at CEX on May 5-7, 2024 at CEX
09:04 Joe’s Secrets for Content Marketing Success
09:18 Building the Base & The Content Tilt
14:48 Robert’s Secrets of Marketing & Media
43:37 The importance of Email Newsletter

For the full content marketing revenue model, check out our book, Killing Marketing.

Sign up to https://cex.events/ and use code TOM100 to win a guest spot on This Old Marketing.

#contentmarketing #thisoldmarketing #smmw24 #smmw

Get all the show notes: https://www.thisoldmarketing.com/
Part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Follow Joe Pulizzi:
https://www.threads.net/@joepulizzi
https://www.linkedin.com/in/joepulizzi

Follow Robert Rose:
https://www.threads.net/@robertrose
https://www.linkedin.com/in/robrose