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Xiaomi Launching Electric SUV, Plans Affordable Model: Report [Video]

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Branding Management

Xiaomi Launching Electric SUV, Plans Affordable Model: Report

…Source: https://cnevpost.com/2024/04/23/xiaomi-to-launch-suv-plans-lower-priced-model-report/ Transcript: According to China EV Post, Xiaomi is planning to launch an affordable electric vehicle priced at around $20,700. This third model, positioned in the competitive $20,700 class, aims to significantly expand Xiaomi’s market presence with high production and sales targets. Following the success of its first model, the SU7, Xiaomi is also developing a second model, an all-electric SUV, set to launch in 2025. The SUV aims to solidify Xiaomi’s reputation in the mainstream market, overcoming the challenges faced by the SU7. Xiaomi’s strategic three-year plan involves gaining brand traction, entering the mainstream market, and expanding its user base with this affordable model. The company has already seen promising results with the SU7, securing over 70,000 orders as of April 20 and targeting 100,000 deliveries in 2024.

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