X: The Experience When Business Meets Design by Brian Solis · Audiobook preview [Video]

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X: The Experience When Business Meets Design
Authored by Brian Solis
Narrated by Steven Menasche

#briansolis #xtheexperiencewhenbusinessmeetsdesign

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BOOK DESCRIPTION

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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ABOUT THE AUTHOR

Brian Solis, a leading digital anthropologist and futurist, has been called “one of the greatest digital analysts of our time.” Brian is also a world-renowned keynote speaker, and the award-winning author of seven bestselling books, including X: The Experience When Business Meets Design.

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAIAVjzUPMM
Language: English
Publisher: Ascent Audio
Published on: June 1, 2017
ISBN: 9781469067056
Duration: 6 hr, 26 min
Genres: Business & Economics / Consumer Behavior, Business & Economics / Marketing / Multilevel, Business & Economics / Sales & Selling / Management