X Rebrand Takeaways [Video]

How Not To Rebrand – Twitter’s Rebrand to X

In this video, I discuss the tumultuous rebranding of Twitter under its new owner, Elon Musk. The abrupt changes implemented without warning or explanation caused confusion and frustration among users.

The lack of a cohesive plan, communication, and consideration for the established ecosystem of users, employees, and stakeholders resulted in a haphazard and forced transition.

This video emphasizes the importance of a well-thought-out rebranding strategy that respects the existing brand associations and effectively communicates the reasons and benefits of the change to all involved parties.

Watch the full video here – https://youtu.be/jpOKLBxyoJ4

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