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Why One Bride Made Her Entire Wedding Dress the Something Blue [Video]

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Brand Identity

The wedding turned out to be a runaway success: blue dress and all. “The weekend was full of permission slips so people got the idea that this was not going to be a self-serious wedding,” Alemany says. “We wanted people to let loose and enjoy themselves.” The couple set a carefree tone for the wedding weekend early on as the groom’s childhood friend, and rockstar, Geordie Kieffer performed on the first night. “People came in thinking that it was going a normal rehearsal dinner, but it was actually an event open to the whole wedding,” Alemany says, laughing. “And Geordie came out in assless chaps.”

Alemany embodied her fanciful vision from the second she stepped out onto the aisle, barefoot in a sky-blue tiered strapless dress with a small veil embroidered with sequin hydrangeas pinned to the back of her hair. She even threw in a few classic bridal elements with her mother’s …

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