Why new businesses should not use social media marketing in the first year. [Video]

From Episode 4 of The Savvy Startup Marketer Podcast.

Welcome to our latest podcast episode where we spice things up by discussing the often overlooked aspects of social media for new entrepreneurs. Dive in as we explore why pausing social media in the first year might just be the strategic move your business needs.

Key Highlights:

The Social Media Mirage: A personal journey from 2017 to now, illustrating the changing dynamics of social media engagement.
The Changing Tides: How the straightforward strategies of the past no longer suffice in today’s social media landscape.
Guiding Light for New Entrepreneurs:
Customer Journey Sales Strength: The importance of establishing a solid customer journey before diving into social media.
Focus on Conversion Over Followers: Why a robust landing page should take precedence over social media likes in the early stages.
Leverage Personal Networks: Utilizing personal and network social media accounts can offer a broader audience than new business accounts.
Prioritize Platforms That Sell: Emphasizing the need for platforms that are more effective in converting leads, like a well-crafted website or email marketing.
Time Management: The crucial aspect of focusing on groundwork like automation, market research, and refining selling points during the first year.
Rethinking Social Media Strategy: An invitation to reflect on the role of social media in early business stages and focus on building a solid foundation.
Bonus Insights:

Encouragement for Aspiring Entrepreneurs: Celebrating the diverse business ideas of women entrepreneurs and the encouragement to take action towards those dreams.
Savvy Sisterhood Tip of the Week: The significance of understanding your ideal customer directly from interactions rather than assumptions.
📣 We’d love to hear your thoughts! Share your experiences and reflections in the comments or reach out directly. Let’s continue the conversation and support each other in our entrepreneurial journeys.