Why B2B Consultants Must Pick a Niche to Hit 6 – 7 Figures (and No: “SMEs” are not a niche) [Video]

I hate 👿 1-hour “value” webinars you cannot skip or accelerate. That’s why I created a 12-minute video you can control that explains how we can help you (consultant, B2B coach, agency owner) build client acquisition systems and stop depending on referrals: https://www.alphaleadacademy.com

Here’s the Google Doc I walked you through
https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit
Here’s Dan Koe’s argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE
And here’s Jordan Peterson about Peter Pan: https://www.youtube.com/watch?v=Ll2gdKHXOYc

Connect with me:
Linkedin: https://www.linkedin.com/in/mbohanes/

About this video:
In this video, I show you why it’s so important to have a niche as a B2B Consultant, why “SMEs” are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It’s a big one, strap in.

My main points
👉 SMEs are not a niche (despite what most 5-figure consultants will tell you)
👉 Why niching is essential to make it to multiple 6 or even 7 figures
👉 How to transition from non-niched to niched without panicking
👉 The two main reasons for niching down
👉 Where people who favor personal brand building over niching are wrong… and where they are right.
👉 Demographic vs psychographic niches (and why this distinction matters)
👉 Your get-out-of-jail free card: You can still work with people outside your niche
👉 A full-scale 15 point checklist on picking the right niche
👉 When discriminating by sex or race (“we work with black female founders…”) is a net negative for profits… and when it isn’t.
👉 And tons more.

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