The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push political messages than ever before. In such a complex media era, that could be a cause for concern, as Sam Jeffers, CEO of Who Targets Me, explains in the latest episode of Politics for Dummies.

Who Targets Me helps voters understand how political parties and social media platforms use technology and communications to win their trust and their precious votes. The platform’s core aim is to make political advertising and messaging as transparent as possible so that those abusing any available technology can be brought to account.

Speaking with Politics for Drummies host Alastair Duncan, Jeffers said: “The UK has more money for this election than ever before. It shouldn’t be ignored that election spending limits have basically doubled and because they [political parties] can’t spend that money on …

Tags Advertising, Branding, Social Media Tools