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WhatsApp lowers minimum age in Europe to 13 [Video]

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Brand Marketing on Social Media
WhatsApp

Social media giant Meta has lowered the minimum age required to use WhatsApp in Europe to 13 from 16, sparking criticism from children’s rights advocates.

The new age restriction came into force in the European Union Thursday. The new minimum age of 13 was also announced for users in the United Kingdom in February.

The messaging service — which Meta (METAacquired a decade ago — says on its website that the changes ensure “a consistent minimum age requirement for WhatsApp globally.”

However, the lower age limit has ignited criticism from children’s rights advocates in the UK who argue that it further exposes young people to a slew of well-documented online harms.

In a statement Thursday, UK-based campaign group Smartphone Free Childhood called on WhatsApp to reverse the new policy. “WhatsApp are putting shareholder profits first and children’s safety second,” said Daisy Greenwell, the group’s co-founder.

Reducing the age limit is “completely tone-deaf,” she …

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