Whats Cooking U.K.? Biscuit and Grey London Team for PETA Pork Campaign [Video]

Biscuit has partnered with Grey London and PETA to create Pig Farm, a dark but humorous look at the realities of where British pork comes from. Directed by Jeff Low, the animated film draws inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, the campaign seeks to spark conversations and inspire people to change their eating habits.

According to the animal rights organization, most meat in Great Britain comes from animals that live rotten lives in factory farms, not in green pastures and idyllic barnyard scenes. In the short, the cartoon follows a pig farmer as he explains to his daughters what his day at the factory entails. Initially, it looks like a charming existence for the pigs, but as the deceptively upbeat film progresses, the truth behind the industry’s practices is uncovered.

The team has also created corresponding merchandise, such as a calendar measured in …