What LinkedIn learned leveraging LLMs for its billion users [Video]

The social media giant turned to generative AI to improve its member services. Here’s an inside look at what its engineers learned about leveraging LLMs for business results.

Credit: Greg Bulla / Unsplash

With more than 1 billion users globally, LinkedIn is continuously bumping against the limits of what is technically feasible in the enterprise today. Few companies operate at the scale that LinkedIn does or have access to similar troves of data.

For the business- and employment-focused social media platform, connecting qualified candidates with potential employers to help fill job openings is core business. So too is ensuring that post feeds across the platform are relevant to the members who consume them. And at LinkedIn scale, those matchmaking processes have always relied on technology.

During the summer of 2023, at the height of the first wave of interest in generative AI, LinkedIn began to wonder whether matching candidates with employers and making feeds more …