What is WcDonald’s? | Rebrand Explained [Video]

WcDonald’s is McDonald’s new marketing campaign, embracing the playful “WcDonald’s” name from anime shows avoiding trademark strikes. The campaign includes Savory Chili WcDonald’s Sauce, exclusive anime episodes, and manga chapters for fans. But why is McDonald’s now WcDonald’s? What’s their goal behind rebranding? 🍔

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As a graphic designer and marketing expert, I share my insights on McDonald’s motivations for rebranding and their unique marketing strategies. Discover the reasons behind their collaborations like the Travis Scott burger, J Balvin Meal, and the infamous grimace shake. Learn how McDonald’s uses digital marketing campaigns to attract a younger generation and change up their branding. Don’t forget to like, subscribe, and hit the notification bell for more content!

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Chapters:
00:00 Ordering WcDonalds
00:38 WcDonalds Explained
01:44 Trying The WcDonald’s Menu
02:52 McDonald’s Marketing Campaigns
03:40 Why is McDonald’s WcDonald’s Now?
04:15 McDonald’s Strategic Marketing Goals
05:51 Graphic Design Takeaways
06:37 Subscribe

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