What is social media marketing? [Video]

Social media marketing plays a crucial role in an SEO strategy by enhancing brand visibility, driving website traffic, and improving search engine rankings. When a business actively engages in social media marketing, it can increase its online presence, build brand awareness, and drive relevant traffic to its website, which are all vital components of a successful SEO campaign. Additionally, social signals such as likes, shares, and comments on social media platforms can indirectly impact organic search rankings. By creating and sharing high-quality content that resonates with the target audience on social media, a business can improve its overall SEO performance and establish authority in its industry.

Video editing by Lumen5