What is Brand Positioning? By The Digi Dame Graphic Designer [Video]

Are you a business owner feeling confused about what brand positioning means and how to effect it? Cassandra provides a quick and simple explanation of what brand positioning is and what it means for your business.

Done well, your brand position identifies your unique value and helps you to stand out from your competitors. It allows your audience to immediately equate your brand with what they need and want. Because it communicates your value and benefits to the consumer, brand positioning facilitates easy purchase decisions. Win win! In addition to this, if you can stand out from the competition with a unique brand position, you can charge premium prices too.

The aim with brand positioning is to own or dominate a strong position against your competitors, in order to be recognised and remembered for it, by your customers. Doing so can lead to a loyal customer base and grow your business exponentially.

Learn more about branding position with The Digi Dame at https://www.thedigidame.design/blog/brand-position