What is brand awareness? [Video]

Brand awareness is the extent to which a target audience recognises and is familiar with a particular brand. It reflects the brand’s visibility and prominence in the market, encompassing how well consumers can recall and identify the brand when exposed to its name, logo, or other distinctive elements. Establishing strong brand awareness is crucial for businesses as it enhances consumer trust, fosters loyalty, and sets the foundation for brand preference. Effective marketing and consistent brand messaging contribute to increased awareness, ensuring that a brand is easily recognisable and associated with positive attributes in the minds of consumers.

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