What is Brand and what is the Branding? [Video]

Jai Tharur addressed the annual business conclave of VIBES, the business networking organisation of Vishv Umiya Foundation. He helped the participants achieve clarity on the concept of brand and the process of branding. What is a brand and what amounts to branding was something the participants were looking forward to listen. Tharur stressed upon the importance of personal branding and business branding. Developing the ability to create a point of differentiation for both your personality and your business is of paramount importance for today’s businesses.