What are the Differences [Video]

Hosts: Haley Gray and Marshall Evans

Topic: Digital Marketing Challenges and Solutions

Introduction:
Hello, everyone! I’m Haley Gray, joined by my colleague, Marshall Evans. Today, we’re diving into the digital marketing world to discuss some common challenges and strategies. We’ll also address a key question many businesses face: the difference between hiring a marketing agency/strategist and an “ads person” or SEO specialist.

Discussion Points:

Role of Marketing Agencies/Strategists vs. Ads Specialists:

Agencies/Strategists offer comprehensive services, including brand development, content strategy, SEO, and more. They focus on a holistic marketing approach.
Ads Specialists are focused on creating and optimizing ad campaigns. Their expertise is more tactical and concentrated on immediate results through platforms like Google Ads or social media advertising.
Strategic Planning:

Marshall emphasizes the importance of a cohesive marketing plan. It’s not just about running ads or optimizing SEO; it’s about ensuring all elements work together effectively.
Common Pitfalls in Digital Marketing:

Misconceptions about SEO and ads being the same.
Lack of communication between different marketing functions.
The difference between strategically crafted ads and ads solely aimed at lead generation.
Challenges with Ad Campaigns:

The importance of aligning ads with brand messaging.
The risks of non-strategic ad boosting on platforms like Facebook.
The need for a solid foundation before launching ad campaigns.
Operational Integration:

Marshall and Haley discuss the integration of marketing with overall business operations.
The significance of tracking and retargeting leads through various methods, including ads and emails.
Choosing the Right Marketing Approach:

Importance of understanding your audience and customizing messages accordingly.
The dangers of relying solely on one type of marketing strategy, like boosting Facebook posts.
Ownership and Control of Digital Assets:

The necessity for business owners to maintain control over their digital assets like domain names, social media accounts, and Google My Business.
Conclusion:
We’ve explored the distinctions between hiring a marketing agency/strategist and an individual ads specialist. It’s crucial to understand these differences to make informed decisions for your marketing needs. For further inquiries or to continue this discussion, feel free to reach out to us.

Contact Details:

Marshall Evans: zenmediasocial.com or facebook.com/marketingmarshall
Haley Gray: [Contact information]
Closing Remarks:
Thank you for joining us today. We hope this session was enlightening. Feel free to drop us a comment or question, and we’ll be happy to engage. Bye for now!

Check out Marshall’s link- http://zenmediasocial.com

Or my website http://in2itivebiz.com

I’d love to learn how I can help you.