What are the 2 business strategies that’ve made IKEA what it is today?
Hello, Brand Lovers!
Out of the many interesting business strategies used by IKEA, these 2 in particular seem to have worked out the best…
Number 1 is Flat-Pack Form.
The IKEA furniture is sold in a disassembled ‘flat-pack’ concept which significantly reduces the shipping and storage costs.
Number 2 is DIY Model.
The self-service or ‘Do-It-Yourself’ way of setting up your own furniture, saves the company a lot of money on additional labor costs.
For a much deeper breakdown, do check out the full video on my YouTube channel.
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