Wendy’s to test ‘surge-pricing’ menu that updates based on demand: reports [Video]

Wendy’s is reportedly planning to test out a new “surge-pricing” model similar to what companies like Uber and Lyft do when demand is high. 

According to the New York Post, Wendy’s CEO Kirk Tanner announced the new system on an investor call earlier this month, noting the company would begin testing the new pricing menu in 2025. 

The Daily Mail also reported on the new pricing model, stating that based on Tanner’s new plan, the chain’s popular Dave’s Single quarter pounder burger – currently priced at $5.95 in Los Angeles – could see as much as $1 increase during lunch rushes and could dip during slow periods. 

The New York Post reports that Wendy’s plans to rely on new digital menu boards to manage constant price shifts. 

During the investor call, Tanner reportedly announced a $20 million investment in new high-tech digital menus that will allow real-time price updates that change with restaurant traffic. 

A Wendy’s spokesperson confirmed …