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Welcome to WcDonald’s McDonald’s flips the M [Video]

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Brand Strategy

McDonald’s is making a majorly unexpected change to its iconic M logo next week, flipping the letter upside down.

Yes, the golden arches are about to become a W, making the fictional WcDonald’s chain from anime shows and movies a reality.

Not only that, but the fast food giant will be changing up its packaging with manga-inspired designs, sharing short episodic anime videos, and launching a brand new sauce — a limited-edition Savory Chili WcDonald’s Sauce.

Made with ginger, garlic, soy, and chilli flakes, McDonald’s says the new dip mirrors the “bold, dynamic spirit” of classic anime heroes and is perfect paired with McNuggets.

The changes are kicking off from February 26 over in the US and they’re also said to be rolling out across 30 global markets. However, these locations haven’t been confirmed, so it’s not yet known if the UK will be a part of this new campaign. Guess we’ll have to keep our eyes peeled.

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