Q&A
With so much content to cover in the session, we didn’t manage to answer each question. Below we have provided answers to any questions which were outstanding from the session.
Directed to Emma, Keep Scotland Beautiful: Was it difficult convincing cafe’s to be on board since they also rely on their printed paper cups to advertise? Especially chain coffee shops.
We initially proposed having 20 businesses participating in the Highland Cup Movement (HCM) but ended up signing up 25 businesses due to the level of interest in participating. As the campaign was a short-term pilot, that involved no upfront cost to the businesses, we found generally businesses were willing to get involved.
Other businesses subsequently expressed their interest businesses during the campaign.
The 25 businesses who ultimately signed up to participate in the HCM were all independent businesses, so the issue of branded cups never arose.
All participating businesses undertook …