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We tried out The Sidemen’s fried chicken shop here’s what we thought [Video]

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Brand Development

London has a lot of fried chicken shops.

But only one of them has been brought to you by YouTube’s most successful collective: The Sidemen.

An internet phenomenon that includes rapper turned boxer KSI – real name Olajide Olayinka Williams ‘JJ’ Olatunji -the group is made up of seven individuals who all rose to fame on the video-sharing platform during the early stages of online stardom.

They’ve since branched out into a clothing brand, charity football matches and have even just had a Netflix documentary made about them.

But their latest venture is a bricks-and-mortar version of their fast food brand Sides. Diners queued for up to 38 hours to get a wing when the Dalston branch opened (they’ve since had a second one pop up in Bluewater, Kent), so we headed to East London to see if it lived up to the hype.

Elsewhere, some people (not us) are running the London Marathon this weekend.

Runners can use their medals to unlock freebies …

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