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VW unveils new Porsche-like EV design, but you can’t have it [Video]

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Brand Strategy

The Volkswagen ID. Code previews a new electric SUV aimed at younger buyers, but it won’t be available in the US. VW introduced the sleek Porsche-like electric SUV as it looks to tap into the world’s largest EV market.

Volkswagen revealed a drastic shift in design and tech for its future EV models in China. The new ID. Code previews VW’s new sub-brand aimed at younger buyers.

With a sleek Porsche-like design, the VW ID. Code teases a new electric SUV as part of its new range of models. Volkswagen is tapping into local partners, like XPeng, to regain market share in its most important market.

After BYD ended its 15-year run as China’s top-selling auto brand, VW is plowing ahead with its new “in China, for China” strategy.

According to CEO Thomas Shafer, VW is “ushering in a new era” with modern tech, a bold new design, and local development. The ID. Code is specifically tailored for …

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