VW Group’s Cupra to enter US as EV brand [Video]

Volkswagen Group’s Cupra brand will enter the U.S. by the end of the decade, starting with a pair of electric SUVs.

The information was revealed on Thursday by Cupra CEO Wayne Griffiths during a presentation for the company’s 2023 financial results.

Cupra started out life as a performance sub-brand of VW Group’s Spanish brand SEAT, but in 2018 was repostioned as a standalone brand offering a range of sporty, emotional vehicles with striking design.

More recently, it has been adding electric vehicles to its lineup, and even established its own team in the Extreme E electric off-road racing series.

Cupra primarily operates in Europe but has already expanded to some international markets, including Mexico and other Latin American countries. For the U.S. launch, Cupra will initially operate in select states on the East and West Coasts, and along the Sun Belt.

Griffiths confirmed at least two models, both of them EVs. One will be an electric version of the Formentor, a compact crossover that’s related …