VIZIO Brings Pause Ads, New Units To NewFronts Beet.TV [Video]

Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event.

In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & Data Sales at VIZIO, reflects on the showcase, where the company professed its history of smart TV innovation and its relationships with the media community.

“Since the beginning and the inception of this business, our CEO and founder William Wang has always instilled a ‘why not?’ mentality within us, both in the way we build products and the way we work with customers,” Bergman says. “We really wanted to bring that to the stage this year.”

VIZIO’s NewFronts announcements included:

• Pause Ads on its WatchFree+ channel: “Beta’ brands include Dunkin’, Sonic, and Baskin Robbins and Warner Bros. Pictures.
• VIZIO Recommends: A Home Screen recommendation unit that can deep-link into an app.
• Sports Hub: Real-time scores, direct links into games and personalized teams with sponsorship opportunities.
• Tom …