Viktor&Rolf | Building up the luxury brand with fashion statements [Video]

Step into the world of avant-garde fashion with Viktor&Rolf’s stunning exhibition, showcasing the groundbreaking designs that have captivated audiences worldwide. Renowned for their innovative approach to couture, Viktor Horsting and Rolf Snoeren have pushed the boundaries of fashion, blurring the lines between art and attire.

Viktor&Rolf have leveraged collaborations, partnerships, and brand extensions to expand their reach and diversify their offerings. But it’s not just about business for Viktor&Rolf; it’s about storytelling, emotion, and pushing the boundaries of creativity. Discover how their bold artistic vision has been seamlessly integrated into their business strategy, setting them apart as true innovators in the industry.

#ViktorRolf #Fashiondesign #HauteCouture

Get your tickets for the exhibition here @MucKunsthalle 👇
https://www.kunsthalle-muc.de/

00:00 Intro
00:28 Exhibition – Fashion statements
01:53 Brand introduction
03:13 Haute couture v.s. Ready-to-wear
04:38 Highlights of the exhibition
08:27 Storytelling & business strategies
11:14 Outro