Video: How to create a crisis communications plan [Video]

As a business owner or marketer, there are few things more challenging than when the reputation of your brand is put into question. Whether it’s on a small or large scale, a PR crisis can have major consequences on the success and longevity of your business. 

But that doesn’t have to be the case.

With the help of a great crisis communications plan, it is possible to weather a PR storm and come out stronger on the other side.

Like with many things in PR, there is no cookie-cutter solution to a crisis communications plan. Crafting the right strategy requires you to consider a number of factors, including the nature of your business, the level of public scrutiny it faces, its size and reach, and any past incidences or crises that may inform future challenges.

First and foremost, it’s important to consider the potential risks and vulnerabilities your business may face. This could include a wide number of …