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Victoria Beckham: the business of beauty [Video]

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Brand Marketing on Social Media

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In the first of the Brains of Wellbeing + Beauty episodes, where we sit down with the scientists, entrepreneurs, innovators and disrupters powering the $5.6tn wellness industry, HTSI editor Jo Ellison speaks to fashion designer and beauty mogul Victoria Beckham. The duo discuss everything from the art of contouring to the business of building a global brand, which has recently entered a period of double-digit growth.

Click for the lessons learned along the way, from investing in a tripod (Beckham’s at-home make-up tutorials have sent her beauty products viral) to spotting the potential of a brilliant CEO.

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