Utah students launch women’s hygiene products in Target nationwide [Video]

SALT LAKE CITY — It’s an exciting day for two students at the University of Utah who are launching products from their brand-new business nationwide at hundreds of Target stores.

FOX 13 News introduced Sadie and Abby Bowler, a pair of sisters on a self-care mission, last fall.

The duo developed a line of women’s self-care products and got to see a dream come to fruition Tuesday as their products will now be available on the shelves at 500 Target locations across the country.

“We are just pinching ourselves, this is exactly the vision we had for SadieB,” Sadie exclaimed.

The Bowler sister’s company, SadieB, was sparked while on a backpacking trip in the Canadian wilderness. They decided to create products for women that placed an emphasis on their identity versus a desired look.

“We call it, ‘Girl Care,'” Sadie explained, “Which is the combination of personal care and mental …