Using Social Media to Launch Your Brand with Amin Shaykho

Tune in to this thrilling episode of the On Branding Podcast, where we uncover the secrets of social media marketing with Amin Shaykho, a young entrepreneur and the founder of Kadama, a $50 million tutoring app. (https://kadama.com/)

00:00 Introduction and Guest Presentation
00:51 Amin’s Journey to Apple
02:22 The Birth of Kadama
04:27 The Power of Social Media
06:18 The Strategy Behind Viral Content
12:25 The Role of Retention and View Time
16:05 Applying the Strategy to Different Industries
18:20 Conclusion and Contact Information

In this episode of the ‘On Branding Podcast’, host Arek chats with Amin Shaykho, the founder of a $50 million tutoring app, Kadama.

Amin shares his journey from working as a software engineer at Apple to creating a tutoring app that turned viral, thanks to its strategic use of social media.

The podcast delves into how Amin successfully leveraged platforms like TikTok and Instagram to gather millions of followers, resulting in over $10 million in revenue per year for Kadama.

He also talks about understanding the target audience and creating engaging content that doesn’t directly sell the product but revolves around the company’s theme.

Towards the end, Amin provides practical advice on creating engaging short-form content and prioritizing retention and view time over other metrics.

Podcast Page:
https://www.ebaqdesign.com/podcast/brand-social-media

Tools I Use

MY TOP PRODUCTS*:

Brand Master Bundle — https://www.ebaqdesign.com/brand-master
Brand Strategy Guide — https://www.ebaqdesign.com/strategy-guide
Brand Storytelling Guide — https://www.ebaqdesign.com/storytelling-guide
Brand Naming Guide — https://www.ebaqdesign.com/naming-guide
Brand Guidelines Kit — https://www.ebaqdesign.com/guidelines-kit

*Use code “YOUTUBE20” to get 20% discount as my subscriber.

—

SOFTWARE & TOOLS I USE*: