Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.
Key Takeaways:
(01:23) An introduction to Raul and his professional background.
(07:41) Utilizing customer psychology to navigate pain points and drive action.
(14:11) How perceived value can redefine the price-value equation for your services.
(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.
(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.
(37:10) The importance of understanding a project’s core objectives and client needs to effectively develop and implement a growth strategy.
(46:57) Making a product or service “sticky” to retain customers by offering multiple interconnected services or benefits.
Resources Mentioned:
Raul Hernandez Ochoa –
https://www.linkedin.com/in/dogoodwork/
Do Good Work | LinkedIn –
https://www.linkedin.com/company/dogoodwork/
Do Good Work | Website –
https://www.dogoodwork.org/
”Productive Profits” book –
https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ
Insightful Links:
https://www.masterclass.com/articles/positioning-strategy
https://blog.hubspot.com/marketing/network-effects
https://www.productmarketingalliance.com/your-guide-to-positioning/
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