Welcome to the latest episode of “It’s Marketing’s Fall” podcast! In this episode, host Eric Rutherford sits down with Kylie Kullack, Head of Client Engagement at Struck, to delve into the world of destination marketing.
Kylie shares her insights on brand transformation, strategic partnerships, and the unique challenges faced in tourism marketing. From rebranding efforts to measuring success in the tourism industry, this episode offers valuable lessons for marketers of all levels.
Tune in to discover how proactive thinking can lead to marketing success, the importance of experience transformation in branding, and the impact of strategic partnerships in destination marketing.
You can listen to the episode anywhere you find podcasts or at https://www.buzzsprout.com/2142556/14901143
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