Untold Taglines from Different Industries [Video]

Why is a brand tagline important for a company?
A catchy brand tagline enables you to drive the attention of prospects and communicate your product’s benefits. It helps your company stand out among dozens of competitors. A well-crafted tagline allows you to give your target audience a clear understanding of your brand and offer. It provides your business with an identity and values you will carry during your company’s existence.

Taglines help build associations with your business and evoke the image of your company in the mind of consumers. Since taglines are public relations focused, they enable you to establish brand awareness without the intention to promote your product. With a brand tagline, you can choose a specific aspect of your business that you want to share with your audience and convey it to your customers. As a result, you get increased awareness, recognition, and reach.

Now that you know why a brand tagline is essential for a business, it’s time to explore the difference between a tagline and a slogan. Since there’s often a misinterpretation of these two terms, we need to unveil their peculiarities in detail.
A tagline is a short, memorable description that succinctly and clearly communicates the brand message.

This short description acts as the brand’s catchphrase and builds brand personality, which, in turn, helps set the brand’s positioning in the market.

Informative: It tells the consumer what the brand offers. That is, it is a promise of what the consumer can expect from the product or service. Levi’s ‘Quality Never Goes Out Of Style’ is a great informative tagline that tells the consumer that they can expect quality products from the brand.
Customer-oriented: It is focused on the customer, not the company. Redbull’s ‘Gives You Wings’ is a great customer-oriented tagline that is all about how the product makes the consumer feel, not what the product actually is.
Emotional: It evokes an emotional response from the consumer. Toyota’s ‘Let’s go places’ is a great emotional tagline that speaks to the consumer’s sense of adventure and desire to explore.
Consistent: It is used consistently across all marketing materials. This helps to create a strong and recognizable brand identity. Consistency is also what separates a tagline from a slogan.