Unravelling the Dynamics of Effective Marketing Management! (key aspects of marketing management ) [Video]

Dive into the world of effective Marketing Management in our latest video!

Effective marketing management is more than just a series of tasks – it’s about aligning strategies with overall business objectives, adapting to market changes, and continuously optimizing based on feedback and results.

Explore the broad scope of marketing management, with key areas including market research and analysis, strategy development, marketing mix management (the famous 4 Ps), branding, communication, campaign planning and execution, and monitoring through analytics.

Understand how marketing managers juggle the 4 Ps – Product, Price, Place, and Promotion – to optimize offerings and reach. Learn the essentials of building a strong brand identity and effective communication for differentiation and customer loyalty.

Uncover the strategic and dynamic nature of marketing management, a crucial function for the success of organizations across various industries.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the “Additional Reading” section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 – Introduction

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44