Unlocking the holistic customer experience at Ulta Beauty [Video]

The beauty retail market is a rapidly growing industry, expected to generate approximately $580 billion by 2027.

Ulta Beauty Inc., one of the leading beauty retailers, boasts 43 million loyalty members, making up 95% of their sales. With such a loyal base of consumers, Ulta Beauty is developing a comprehensive approach to tailoring the digital and physical experience of consumers, combining the two into a seamless holistic customer experience. This follows on the heels of Ulta Beauty’s recent IT transformation, allowing the company to further embrace automation.

“[The app] becomes the shopping companion within the store,” said Jeff Hamm (pictured), vice president of digital experience and operations at Ulta Beauty Inc. “You walk into the store, you have your app, your loyalty status, you know your points, how many points you can redeem for products, how much you’re going to earn, activate different offers. So, you talk about touching and feeling, but there’s a holistic journey in that.”

Hamm …