Unlocking Consumer Confidence: 60% of Shoppers Always Search for User-Generated Product Visuals Before Committing to a Purchase, Up from 50% in 2021 | PR Newswire [Video]

PowerReviews’ 2024 report reveals growing consumer reliance on visual content to make online purchasing decisions 

, /PRNewswire/ — PowerReviews, a 1WorldSync company, has released its 2024 Role and Impact of User-Generated Visual Content on Shopper Behavior report featuring insights from nearly 16,000 US consumers. The report emphasizes the value consumers place on user-generated photos and videos, why consumers value this content and how its presence, or absence, on product detail pages impacts purchase behavior.

Read the full report: powerreviews.com/research/ugc-visual-content-shopper-behavior-survey/

While brand and retailer-provided imagery is important, consumers specifically search for photos and videos taken by people who have purchased and used a product.

Consumers don’t just prefer user-generated visual content — it’s become a necessity. Nearly all said they look for other customer images and videos before committing to a purchase, at least some of the time. Sixty percent always search for visual UGC, up 10 percentage points from 2021 (50%) and 20 points from 2016 (40%).

Gen Z is …