Unified commerce platform: Transforming retail with commercetools [Video]

Since shoppers’ needs, tastes and preferences continually change, incremental innovation is required for better development efficiency, competitive differentiation and productivity. This signals the importance of a unified commerce platform.

In the current digital era, shoppers’ expectations have gone through the roof. This is why commercetools GmbH offers a cloud-based composable commerce platform that provides enhanced scalability, simplicity and speed, according to Jen Jones (pictured), chief marketing officer of commercetools.

“We really differ from those legacy systems in that we are a digital-native company,” she said. “It’s infinitely extensible, cloud-native, so it’s infinitely scalable. I think one of the themes we heard a lot about today at the conference so far is this idea of unified commerce. They’re really looking at that experience of how you create one branded experience and not have, here’s your app experience, here’s your online experience, here’s your in-store experience. You want to have one customer experience.”

Jones spoke with theCUBE’s Rebecca Knight and Shelly Kramer at the commercetools Elevate event…