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Ulta’s 21 Days of Beauty Sale: The Ultimate Shopping Guide [Video]

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Brand Development

Two words, three syllables: beauty sale. Although beauty sales come and go, Ulta’s 21 Days of Beauty Sale sizzles our shopping spirit. In case you’re not too familiar with the shopping extravaganza, allow us to break it down.

Known as one of the biggest beauty sale events of the year, Ulta’s 21 Days of Beauty Sale allows shoppers to save 50% off of various haircare, makeup, and skincare brands — from Fenty Beauty to Clinique. The three-week sale — which occurs twice a year — consists of Daily Beauty Steals. Each day, the retailer sets a specific number of beauty steals (products) at a discounted price for 24 hours. On the next day, the product selection will refresh. Keep in mind, some deals are available in-store, while others are online exclusives.

According to The Krazy Coupon Lady, Ulta is upping the ante. The beloved 21 Days of Beauty Sale has a new moniker, the Ulta Semi-Annual Beauty …

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