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Tyler, The Creator Designed An Entire Capsule Collection For LV [Video]

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Brand Strategy

Pharrell has another hit on his hands.

While head of the Louis Vuitton’s Menswear line, the Virginia native has steadily evolved the storied brand’s culture.

He’s used stars like LeBron James, Rihanna, and, most recently, Victor Wembanyama to push the narrative, and now he’s getting some design help. Tyler, the Creator, has been elected to design a Capsule Collection consisting of 17 looks. The rapper already knows a thing about style thanks to his own brands Golf Wang and more bespoke Golf Le Fleur, and he certainly delivered on the much bigger stage.

To put his own spin on the iconic Louis Vuitton monogram, he simply drew his own to give the goods a more authentic, albeit imperfect, look. He also included small drawings of his dogs, a set of Airedale Terriers.

The collection screams Tyler, featuring several pieces he’d be donning, like a puffer, windbreaker, a short suit, and, of course, luggage– with …

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