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Tyler, The Creator Designed An Entire Capsule Collection For LV [Video]

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Brand Strategy

Pharrell has another hit on his hands.

While head of the Louis Vuitton’s Menswear line, the Virginia native has steadily evolved the storied brand’s culture.

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He’s used stars like LeBron James, Rihanna, and, most recently, Victor Wembanyama to push the narrative, and now he’s getting some design help. Tyler, the Creator, has been elected to design a Capsule Collection consisting of 17 looks. The rapper already knows a thing about style thanks to his own brands Golf Wang and more bespoke Golf Le Fleur, and he certainly delivered on the much bigger stage.

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To put his own spin on the iconic Louis Vuitton monogram, he simply drew his own to give the goods a more authentic, albeit imperfect, look. He …

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