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Twitter employees monitored Elon Musk’s jet-tracking account to see when he’d be in the office [Video]

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Online Branding

Elon Musk’s fans aren’t the only ones monitoring the billionaire’s private jet movements. Twitter staff also took to watching a social-media account that tracks Musk’s planes, according to a new book about the company.

After Musk bought Twitter, employees started following the account @Elonjet โ€” which was run by a college student named Jack Sweeney โ€” in order to gauge whether the billionaire would be at the company’s office, according to “Battle for the Bird.” The book, which is written by Bloomberg reporter Kurt Wagner, explores Twitter’s founding up until Musk’s pivot to rebranding the site as X.

Wagner wrote that staff began following the account because Musk frequently flew between Twitter’s headquarters in San Francisco and offices for SpaceX and Tesla in Texas.

“Even for a billionaire, Elon Musk spent a lot of time on his private jet,” Wagner wrote. “He was constantly flying on his Gulfstream to meetings and rocket launches and other ‘rich guy stuff,’ like visiting the pope or attending the …

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