Truist launches new ad campaign Unstoppable Together Marketing Communication News [Video]

Ads depict the brand’s industry differentiator of knowledge + care through creative storytelling

Truist unveiled a new campaign, “Unstoppable Together,” highlighting Truist’s unique ability to bring clients both deep financial knowledge coupled with unwavering care, a differentiator in the financial services industry.

The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution in creative strategy for Truist, based in large part on feedback from consumers. Truist research showed that while clients look to banks for their financial experience, what’s missing is a bank that supercharges that knowledge with genuine customer care. And focus group participants say they believe Truist can provide both. 

“As a purpose-driven bank, we formed our company with the purpose to inspire and build better lives and communities, and it’s through care that we bring that to life—care is core to our DNA,” said Sherry Graziano, head of digital, client experience, and marketing for Truist.“Our research shows that while care is …