TransUnions Rudich On Post-Cookie ROI Beet.TV [Video]

SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms.

For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences.

In this video interview with Beet.TV, Rudich, VP, Strategic Partnerships at TransUnion, emphasizes the importance of recognizing not just the individual, but also the household dynamics, to tailor content engagement effectively.

As companies increasingly rely on first-party data, the need to validate and cleanse this information becomes paramount. Rudich suggests that, to fully leverage this data, organizations must ensure its accuracy and completeness.

“They need to validate their data and cleanse it to ensure that it’s really clean data, because that’s really key,” Rudich asserts. She notes that traditional identifiers such as cookies are fading in relevance, and thus it is …